Since its establishment, Shoebox has positioned itself in the Central and Eastern European markets as a company with a unique approach to business, setting itself apart from similar companies in the region.

Traditionally, trends in this part of Europe followed those in Germany and Austria, and our markets were primarily influenced by brands popular in these countries. However, we drew inspiration from the UK and US markets, introducing brands that were new to our region.

Initially, most of these brands were not well-known to our potential retail partners. As a result, we were compelled to open our own stores. This decision uncovered significant opportunities in the retail business, leading us to expand - a move that proved crucial in the years that followed. Over time, every brand we represented in our stores became increasingly attractive to our wholesale customers as well.

Today, we can proudly say that Shoebox is the only company that has successfully withstood competition from foreign chains such as Humanic, Foot Locker, Salamander, and Sizeer, while also supplying all the leading chains in the region and achieving impressive profit and growth year after year.