Polo Ralph Lauren
“I’m not a fashion person. I’m anti-fashion. I don’t like to be part of that world. It’s too transient. I have never been influenced by it. I’m interested in longevity, timelessness, and style, not fashion.”
Ralph Lauren Lifshitz is a founder of the leading fashion brand for over 40 years. He was born on New York city, he worked in retail and studied business. In 1967 he took out a loan and bought Polo’ from Brooks Brothers and opened his first tie store, where he sold ties of his own designs under the label Polo’. The brand became well-known and famous for its tie collection, then also for its menswear and accessories.
He liked to sell lifestyles with Polo brand, that is the reason that the polo sport inspired the name of the brand, which represents the solid elegance in sport life. He is called anti –fashion, because the collections are inspired by classic trends and not moders extravagant fashion trends. Polo Ralph Lauren is the best-known and the cheapest Ralph Lauren brand, with both man and woman collections. Ralph Lauren shoe collection is fashionable and timeless for all men ages.